what are the characteristics of women’s clothing store location? For open shop investors, how to obtain geographical advantages, store traffic and the actual sales volume is large, this is a key location problem. Let us take a look at the women’s clothing store location what skills and methods?
women’s clothing store location must always pay attention to the local urban construction dynamics, the study of the city’s urban development direction and consumer trends, research in the main consumption period, the flow of people and the size of the main street.
women’s clothing store location to pay attention to: stop convenient
a city will be divided into several shopping districts, and the existence of the city center and sub center. In the actual operation, we will face the location of the main road, the main road junction site selection, sub road location, community location, urban and rural areas, such as the location of the site selection. Office workers living in the center of the city, a considerable proportion of the consumer groups, and most of the morning rush to work, work in the afternoon on the back of ample time. Data estimates, within eight hours of the day after 2~3 hours of work, the main street shops along the street there will be a clear stable consumption hump. Therefore, the main road (intersection) site should be combined with the above situation, select the side of the radiation center near the city center (intersection to consider the direction of the two plus), which is conducive to customer stop.
women’s clothing store location two: grab big pinch small
to the intersection of the main road, in order to build the image of the store will be the standard shop signs do better, the image and the chain of high degree of unity. If possible, the main body of the whole building and the color of the curtains fitted into the enterprise VI system in line with the color of the other, far more harmonious and beautiful, can enhance the visual impact. For rent prices lower back street (hutong), community, urban-rural and other location, to close to residential areas, medical institutions as the principle, the closer the better, especially local competitors nearby, who is close to a small step, it may open a big sale.
Open women’s clothing store location note three: MO forget shop
set up shop in large shopping malls, supermarkets, although the rent is not cheap, but with the mall (supermarket) share the huge passenger flow, combined with the sales situation, conform to the mall (supermarket) promotional activities, should be timely adjustment of product structure season, will also become a new profit contribution to the company’s stores.
in addition, in the process of site selection, but also the need for peripheral (values) population density, occupation, family size, household income, consumption expenditure, sex ratio, age structure, population mobility, the total number of stores, consumer preferences, purchasing time and motivation to thoroughly analyze, echoing the layout of the designated area of chain outlets the principle is based on the layout of the city’s business district, a center and >