Hot pot franchise business positioning needs to be clear

is now investing in hot pot restaurants, franchisees need to figure out a problem is positioning. If your hot pot store positioning mass market, you need to select the appropriate project, if not, it is necessary to do another plan. Many franchisees do not even know the problem of blind investment, it is impulsive.


luxury hot pot restaurant in a region have a high reputation, decoration facilities, beautiful environment, very hot in the production of hot pot. Not only has the general characteristics of Hot pot shop, which is unique for higher prices, high quality service and dining environment, excellent unity Hot pot with advanced cooking and service personnel, the service object with high income.

luxury stores have Hot pot high and Hot pot cost, service level, dining environment, Hot pot products and technology of a high degree of unity, stability and social service object image outstanding, and improve the system of management in place.


Volkswagen hot pot shop is a hot pot restaurant in the main force, the largest number. Operating a variety of relatively simple, raw materials in the middle and low based flavor to the majority of local people can accept the taste of the main. This kind of hot pot shop with its own characteristics, scale, grade, the difference between the service, in the customer each have their own position and image. Has its own unique characteristics, moderate price and low cost and popularity of hot pot is closely related to the seat rate and turnover rate is higher.

There are many types of

hot pot franchise. You can choose for the mass market, this is most of the existing brand positioning, you can also choose the market for high-end business, let more features, which are mainly based on your actual investment circumstances, can not ignore oh!

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