Abstract: in the city expansion strategy, every orchard will go more refined Road, not the pursuit of scale and quantity, but starting from the first-tier cities, in 12 – 15 to 234 line city "city expansion.
orchard founder & every day; CEO Wang Wei (left), co-founder of the right () (
first appeared in the closed shop after the storm today announced a new orchard every day, received 100 million yuan D+ round of financing, the investor is the Zhangjiang hi tech (600895.SH) equity investment fund management company. Wang Wei, founder of the orchard every day, said the current round of financing will be mainly used for regional expansion, the introduction of categories and supply chain construction.
every orchard grew up in Zhangjiang High Tech Park, after this round of financing has also become the Zhangjiang hi tech orchard every day "landlord" and "shareholders", which is obtained since every orchard was established seven years half of the first state-owned enterprise investment fund.
the beginning of this year, fresh electricity suffered misfortune, 77, the young monarch dish, delicious fruit help has announced the closure of a large area of love; fresh bee discouraging employees, Jingdong and home integration dada also created a disguised layoffs storm; it was renamed "speed up" convenient to be integrated into the original life platform. Recently, it was reported that every day around the orchard stores have begun to close.
previously, every orchard hit "concept stores + front warehouse", said before the end of 2015, in Beijing, Shanghai, Chengdu, Guangzhou, Shenzhen five big city opened 100 O2O stores, Wang Wei had to judge O2O will be fresh is the next growth point, and the stores have closed, too being viewed is stranded O2O mode.
in this regard, Wang Wei said the orchard every day did not change for O2O, only the strategy is more rational, the orchard every day under the line of stores is not "closed", in fact, from the end of last year, every orchard began to change the line of stores for micro warehouse model. Make this adjustment, on the one hand, due to the huge investment in store construction, on the other hand, due to frequent access to goods and affect the user experience.
he said, need 45 thousand yuan in Jingan Temple, a more than and 30 square meter store monthly rent of 45 thousand yuan, and can rent 3 80 square meters, 120 square meters of warehouse, and each store daily average of only 200 – 300, while the micro warehouse transfer speed, a day can have 1000 – 1500 single, relatively speaking micro warehouse model is more efficient.
in the city expansion strategy, every orchard will go more refined Road, not the pursuit of scale and quantity, but starting from the first-tier cities, in 12 – 15 to 234 line city "city expansion.
for the beginning of this year the fresh changes, Wang Wei thinks that it is because from the beginning of 15 years, a large number of fresh electricity do > the drive of capital