lead: many people in the industry even predicted that the next $one billion start-up would be in the mother and baby industry. But the industry is special, coupled with their own burning money is difficult to profit disadvantage, destined to go the traditional mode of doing mother and child platform, basically no chance.
throughout the electricity supplier circle, the mother and child can be described as the current most hot vertical market. Each year, 20 million of the newborn population bonus, pregnant with the next 2 trillion yuan scale maternal and child large market. These two figures alone will be enough for entrepreneurs to have boundless imaginations. Many people in the industry even predicted that the next $one billion start-up would be in the mother and baby industry.
market is large, but this money may not be profitable.
traditional vertical electricity supplier lacks core characteristics to attract users, the threshold of almost zero replication, as long as there is a capital and a team, you can easily introduce sellers, access to the full category sku. As a result, the product homogenization is serious, and the core of competition becomes the flow and the price. Who is the most burning money, can buy more traffic, dare to give a lower discount, who is the boss of this industry?.
traditional vertical electricity supplier competition, competition is who live longer. Everyone is thinking of waiting for competitors to burn the money, and they are down and they can make a profit. Very difficult, until the competitors are down, but found that the user has long been accustomed to low prices, once the platform price increases, users immediately lost seriously. High traffic costs, coupled with meager and curable gross margins, have made it difficult for industry heavyweights to make a profit.
and the maternal and child industry, the traditional vertical model of this disadvantage is more obvious. Compared to similar vertical industries, maternal industry with different safety, such as high sensitivity, reputation effect is greater than the brand effect and so on, these problems rely on simple sellers thinking is difficult to solve. This particularity, not only to enhance the access threshold for mother and infant electricity supplier, but also accelerated the elimination of maternal and child platform.
special industry, coupled with their own burning money is difficult to profit disadvantage, destined to go the traditional mode of doing mother and child platform, basically no chance. This is why, since the acquisition of the red child Su Ning, the maternal and child industry has not been a representative vertical platform.
, and then the new opportunities for mother and baby market, will be brought by the focus of electricity suppliers.
The difference between
model and traditional model of vertical maximum, is to replace the category breakdown thinking broken down by the crowd thinking, with buyers C2B core thinking instead of "holding stock for thinking of sellers.
is a typical traditional vertical electricity supplier sellers thinking, first and business contact paved the whole category of SKU, and then through various channels as a platform to import buyer traffic, which is the core of "goods" rather than "buyers". The focus of the electricity supplier is the opposite, its core is "buyers", all SKU according to the needs of buyers to introduce.
The advantage of the
focus model is that it is known