due to the news event missing and release cycle is relatively long, cumbersome, the news has gradually can not meet the needs of some enterprises, now many enterprises have soft as a main means of publicity. But it is easy for companies to confuse the concept of news soft text or simply to spend money without spending money. The difference between the news soft text, there is such an image for example: the news is Valentine, and soft Wen is a prostitute, the news is based on your love, I would like to, on the basis of the need for long-term emotional pay. And soft Wen is clearly marked price, as long as willing to pay money, any place, optional time can. Soft Wen said, is still a soft advertising, the main purpose is: publishing activities and promotional information, enhance enterprise visibility and reputation. Soft news elements less news, so the breadth and depth of communication is better than the news.
since there is such a metaphor for soft Wen, soft Wen elements will be: taste, face, plan, place…… In this paper, it is through these elements to explain the soft text.
one, don’t really soft writing soft,
readers to buy a newspaper to read the news, few see the patient, some soft, full of running account, the price is cheap, from A to Z is our product or service, or, anyway, what good, soft Wen should not boast, should be rooted in the whole industry and the sellers concern. The author of the soft Wen requirements are: must be based on industry trends, competitive environment, the demands must not be too much, there is only one point of view, as far as possible to the news tone to write.
two, title shock
title is a soft face, the consumer decided to read an article, depending on the title, to the article with news, first of all, the title of the news value.
soft text title settings are the following several commonly used types, the author on the home appliance market example.
1, the smell of gunpowder type: × × ×, × TunJi heavily; household appliances known to "by hand";
× × electric explosive industry insider;
2, problem type: home appliance market face reshuffle,
3, curious: buy appliance industry also need to make an appointment,
4, eyeball type: carrying coins to buy air-conditioning
three, soft text plan and continuity
write soft and write the article is two concepts, excellent soft Wen must have skeleton, skeleton must be rigid. Some enterprise soft hammer East, West a mallet, sometimes also like his own petard, contradictory, I wish to write text, to write the program planning form background analysis, objective, by which point the paper, wenyiding is a system of things, a point often on appeal an article to spread is completely insufficient, must be repeated. A soft text said that the price is low may >