over the past few years, the dessert business has been very hot, the store followed by a non-stop, dessert shop entrepreneurs are facing opportunities and challenges. For them, how to create a super popular dessert shop is really concerned about the problem. On this issue, the whole network share a coup.
The first step for
location for shops will play a major role. As the saying goes, store an inch, a business zhang. Good shop is the stream of people, the flow of money, the exchange of information flow is the fastest and most active place. According to the traditional experience, a north-south on Commercial Street, South to Mong north; to open, east to West Mong surface; and a traditional commercial street, the most popular is not two, nor in the middle, and half of the place but close to half of the difference is not consistent with the golden ratio (1:0.618). Of course, this is not absolute, in the modern business environment under the guidance of the advanced concept of design, from the human nature, psychology, habits and other elements of the comprehensive consideration, often can create a home shop is a miracle shop.
?The second step
ascription, the importance of store, in relation to their own corporate image, will also directly affect the product sales. In general, names to be auspicious, easy to pronounce, unique, easy to memorize. A tailor, like selling high-end jewelry, going into the ocean by " "; selling traditional crafts, souvenirs, is to rely on " " soil; soil, the more the more unique, more national, the more the world. Through the appropriate store name, so that customers know themselves, appreciate their own, trust themselves, to achieve long-term business cooperation. The name is well planned, can be handed down, free publicity.
The third step
?How to create a buzz
fourth step use of advertising, steal the
eye?How to create a buzz
in the same market, striking degree and effect of various retail stores inside and outside advertising become the influence customers to buy.