At the end of May, more precisely on May 30, the competition for the director of the Main Office of the CNTB ended, which lasted 60 days.Eight applications were received for the competition, seven applications were received on time, while one application was received outside the deadline. In the following period, a Commission for the evaluation of candidacies was formed by the Tourist Board of the Croatian Tourist Board, consisting of: Boris Žgomba as President of the Commission, also a member of the CNTB Tourist Board and President of Uniline, Barbara Mesić, member of the Commission and Chief Advisor to the Minister of Tourism. Željko Kukurin, member of the Commission, also a member of the Tourist Board of the CNTB and President of the Management Board of Valamar Riviera dd, Marcel Medak, member of the Commission, also a member of the Tourist Board of the CNTB and director of Daruvar Spa, and prof.dr.sc. Dragan Magaš from the Faculty of Tourism and Hotel Management in Opatija.By the end of June, the Candidate Evaluation Committee gave each of the seven candidates the opportunity to present the CNTB’s work program for the next four years, and a decision should be made today, ie a proposal to the Tourist Council, which should then make a final decision.By the way, unofficially, the following seven candidates applied for the competition: Dejan Bosak from Ugo group, Davorko Obuljen – former President of the Management Board of Hotel Maestrali and former Deputy Prefect of Dubrovnik-Neretva, Joško Stella – Director of the Split-Dalmatia Tourist Board, Kristijan Staničić – Former President of the Management Board of the Liburnia Riviera Hotels and candidate for mayor of Rijeka in the last local elections, Katarina Miličević from the Institute of Tourism, Tonči Glavina – co-owner of a tour operator for children and youth tourism and the first specialized hostel for young people Eklata and director of the Business Incubator Klis doo, while the last candidate comes from the hotel industry.More expertise and professionalism, and less politicsI sincerely hope that finally in Croatia, and thus in this competition, the main guiding thread will be expertise and professionalism, and not who is closer to the fire and who is pulling harder from the political side. It is important to respect the expertise and competence as well as the vision of the development of each candidate, and then let the shortlist, ie the finalists, where the little things decide, choose politics according to the political key.As I communicate on a daily basis with all profiles of tourism experts from all over Croatia, I can freely determine how the vast majority are dissatisfied and how they want change. To the question of how and when it will be better, I give a clear and only possible answer: That the profession, both at the destination and in the whole of Croatia, unites and asks politics to respect the profession, professionalism and business processes of the 21st century. I know your answer, but it’s up to the people. A change of the whole paradigm is needed, and this is possible only if the profession unites and seeks changes, not from political connotations but exclusively from market bases, ie needs.Synergy, expertise and professionalism – must be key criteria, we can no longer afford to be different because the competition does not sleep, in fact, while we talk for ten years about changes and new regulations, tourist land… competition has already made a hundred changes.It’s all up to the people, it’s all up to you. The synergy of all tourism workers is crucial for the strategic development of tourist destinations.